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Trade promotions involves offering incentives to your distribution channel in the form of discounts or other types of trade promotions to motivate them. In essence, you are motivating your channel dealers to promote your products.

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Examples of coupons, free trials, and rebates. There are three types of sales promotion strategies: contests, specialty advertising items, discounts, displays

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International Journal of Business and Social Science Vol. 7, No. 1; January 2016 75 The Impact of Promotional Tools on Consumer Buying Behavior in Retail Market

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